SIX QUALITIES OF A GREAT PHOTOGRAPHY WEBSITE
SIX QUALITIES OF A GREAT PHOTOGRAPHY WEBSITE
Whether you’re looking for more clients or just want to share your work with the world, creating a photography website is a logical next step for many photographers. You may choose to build the site yourself using a platform like WordPress or Squarespace, or you might hire a web developer. Either way, here are six qualities every great photography website should possess:
Keep it simple.
Keep it simple.
When people visit your site, they should immediately know what it’s all about and where you want them to click. The title and description of the site should be near the top of the home page (e.g., Yolanda Smith Photography – Capturing Life One Smile at a Time). Make the navigation easy to figure out. Include six or fewer navigation options in the menu bar—Home, About, Contact, Galleries, etc.
Add a blog.
Add a blog.
Blogging can help your audience get to know you, give you an opportunity to showcase projects, and improve SEO for your site.
Make your goal clear.
Make your goal clear.
What kind of photography do you do? What kind of projects are you accepting? What is the goal of your site? Visitors should immediately know the answers to these questions when they scroll through your home page.
Create a contact page.
Create a contact page.
Usually, it’s not a good idea to include a personal email address on a public website, unless you want to deal with a lot of spam. Create a contact page where people can contact you. Be sure to test it before the site goes live!
Connect social media.
Connect social media.
One way to help people find your site is to create accompanying social media accounts. Instagram, Pinterest, Facebook, LinkedIn, and Flickr are all great options.
Showcase your best work.
Showcase your best work.
It might be tempting to include gallery after gallery of your work. However, it’s better to choose your best work and showcase that. Also, choose work that represents what you’d most like to take pictures of in the future. For example, if you want to book more weddings, display your best wedding photography.
