A photography studio can offer freedom, consistency, privacy, and security. Depending on your business scale and cash-flow, the way you access a studio space can vary. 

Some photographers prefer a collaborative, shared space with others (which is less expensive, but offers the least amount of freedom), you can rent a studio short-term for specific projects or jobs, lease a private studio space for your business, or even purchase your own studio space (which is most expensive, but offers the most freedom).

If you have the luxury of a private studio space (to lease or purchase), you may consider several factors that could affect long-term compatibility and growth:

First, is your location accessible and convenient for your target client demographic?

Is the neighborhood safe and secure (for crew, clients, and your equipment)?

Does your location look aesthetically pleasing to your target client demographic? Consider curb appeal and what other businesses are nearby… these factors may affect your client’s first impression.

Does your location have enough space for production, storage, and everyday tasks? Can it comfortably accommodate your clients? Will you need to hold meetings or accommodate other photographers? When considering how much space you may need for photoshoots, remember ceiling height as well as room depth.

Do your floors match your artistic style and fit your photoshoot needs (rustic, industrial, modern, etc.)? If not, would it be convenient and inexpensive to cover the floor for different shoots?

Is your flooring level and consistent? You may prefer hard flooring over carpeting if subjects need to stand on a seamless background to avoid damaging or wrinkling the paper. Carpet is also slightly less stable for equipment (such as stands and tripods) and can be harder to clean?

Does your business require consistent natural light? Consider your location’s windows and which direction they face.

Consider utilities and amenities. Does your space have suitable power? Do you have restrooms, running water, and control over the temperature? Is there enough reliable and affordable parking? Are you able to load and unload equipment easily?

For more information on studio organization and planning, check out our Studio section in the Fundamentals.